Reputation

Your reputation is what people say about you when you’re not in the room, or so the saying goes.

Reputation management is about much more than media coverage. Done properly, it builds and sustains a brand that others gravitate towards. It turns ideas into influential companies, and founders into key opinion leaders.

Success is being recognised, remembered and viewed positively.

Our reputation offering covers everything you’d expect when it comes to increasing awareness, strengthening positioning and creatively executing. Our work focuses on helping our clients become well-known and influential in their key sectors, so that they can raise investment, influence stakeholders and attract new customers.

  • We manage the investor relations for many of our start-up clients, helping them to build an investor-ready profile ahead of Seed and Series A rounds.

    Investors are looking for credibility and momentum, so building a media profile ahead of a raise helps companies to reach and influence investors ahead of outreach and pitching.

    We have worked with IP-led companies on raises from £750k - £10m. This includes national and sector media relations, pitch deck refinement, pitch coaching, market intelligence and more.

  • We can provide comprehensive public relations support for businesses across a range of industries. Whether you need to conduct a one-off campaign, or are looking to do long term brand building, we create bespoke plans that enhance your reputation. This includes securing print and broadcast media coverage at a national, regional and sector specific level, as well as facilitating comment opportunities on current affairs or industry developments.

    Our work sees clients regularly featured across major national titles including BBC News, Sky News and LBC, as well as top trade publications including The Engineer, MedTech Innovation News and TechRound. We also deliver coverage internationally, with a particular focus on the United States and Germany.  

    The media is changing, with many traditional outlets closing and new ones emerging as podcasts, and through platforms like Substack. We recognise this and continuously monitor the media landscape for new opportunities and outlets, future proofing your PR.

  • If you’re looking for more strategic level counsel, we can provide advice and resources to help you augment your reputation and maintain your credibility with key stakeholders.

    Whether your company is facing a crisis, or is unknown in the wider industry, we provide bespoke and discrete advice on how to position yourself in a way which will advance your end goals and attract attention from those who matter.

    If you already have a strategy, light touch support to refine it and guide your brand building activity would be valuable. Alternatively, we regularly produce bespoke marketing and communications strategies for clients to help them re-set and re-focus the way they engage with target audiences.

  • In innovation-centric sectors like life sciences, tech and engineering, subtlety is highly prized. Decision makers are looking to check whether you really do understand the sector, pain points and opportunities, or whether you’re diving in for the first time as a loose cannon. This means highly specialised, technical thought leadership and short form articles are valuable in shaping perceptions of your brand and establishing a reputation for expertise.

    We pride ourselves on having deep sector-specific knowledge and our immersion in current affairs and the impact they have on our clients. We don’t take on projects outside of our expertise, so when you commission specialist content such as thought leadership articles and whitepapers, you’re getting accurate, relevant and insightful results.

    We work closely with wide reaching and reputable publications across our sectors, to ensure we can place content to reach and influence your most valuable target audiences.