MHA.
2024/5 | Public Relations
Client
MHA are a UK top 20 accountancy and advisory firm (and member of BakerTilly, a top 10 global firm).
They work in the UK and globally on finance and advisory work for businesses of all sizes, across a range of sectors including MedTech and Life Sciences.
The firm has over 1900 staff across 23 UK offices.
Challenge
To raise the profile of MHA and position them as the leading advisors in the life sciences and MedTech sectors, demonstrating their expertise in helping businesses to navigate tax and regulation, and to grow.
Our work focus on enhancing their share of voice, building a powerful and memorable brand presence and increasing life science enquiries into the firm.
Solution
We delivered a comprehensive thought leadership and newsjacking campaign. It covered an assortment of top tier sector-specific publications and was designed to reach a wide range of stakeholders including investors, startups and influential industry figures.
In a matter of months, we delivered comment in top publications across tech and life sciences including Investors in Healthcare, MedTech Innovation, Drug Discovery World and PM Live. This included analysis of The Budget, the launch of Tony Blair’s book on technology, and the launch of a life sciences investment programme.
We also placed longer thought leadership pieces, exploring key industry trends and providing insights on topical issues in prestigious, sector-specific publications such as Drug Discovery World. Topics included an analysis of early stage biotech investment, exploring why startups are looking to international markets, and a summary of key measures for life sciences in The Budget.
Yogan Patel
Parnter and Head of Life Sciences, MHA
