Our thinking.
The Year in PR: What We’ve Learned, from Ozempic to Elon Musk
2024 has been a big year for PR and communications. Account Executive Tom Horn looks back on the winners and losers, and what we can learn from them.
A Letter from America
Following his recent trip to the US, Managing Director Thomas Averre explains the differences between European and US markets, and outlines his key takeaways from the visit.
Looking to the US? Time to ratchet up your communications
The US market may seem like an obvious target for many businesses looking to expand, but as Managing Director Thomas Averre explains, breaking through requires more investment and commitment than you think.
Measuring PR: The Difficult but Necessary Job
Understanding why you should measure PR activity is the key to future campaign success, explains Account Executive Tom Horn.
How to Pick the Best Tactics for Your PR Campaign
When you’re launching a PR campaign, there are many tactics available to use. So how do you choose? Account Executive Tom Horn explains.