Our thinking.
The new media: Sky News, Substack and adapting to a changing landscape
The way the media works is changing, with many traditional outlets struggling to survive and new ones emerging in their place. Account Executive Tom Horn explains what’s happening and how to adapt your communications strategy.
Measuring PR: The Difficult but Necessary Job
Understanding why you should measure PR activity is the key to future campaign success, explains Account Executive Tom Horn.
How to Prioritise your Stakeholders and Why you Should
Nobody has unlimited resources, so it's important to prioritise which groups you'd like to target. Account Executive Tom Horn explains how to do this.
How to Set Objectives and Get the Most Out of Them
Objectives are deceptively difficult to set if you want them to add real value to your campaign, as Account Executive Tom Horn explains.
Not Another One! Why We’re Starting a Podcast and you Should Too
The rise and rise of podcasts has meant that everyone wants one, but not everybody does them well. Tom Horn explains how to make them a success and why we’re starting our own.