Our thinking.
The Year in PR: What We’ve Learned, from Ozempic to Elon Musk
2024 has been a big year for PR and communications. Account Executive Tom Horn looks back on the winners and losers, and what we can learn from them.
Measuring PR: The Difficult but Necessary Job
Understanding why you should measure PR activity is the key to future campaign success, explains Account Executive Tom Horn.
How to Pick the Best Tactics for Your PR Campaign
When you’re launching a PR campaign, there are many tactics available to use. So how do you choose? Account Executive Tom Horn explains.
Recognition, Reinforcement and Resonance: How to Deliver Messages Effectively
Getting stakeholders to pay attention to what you have to say is hard. Account Executive Tom Horn explains how to deliver a campaign message effectively.
How to Prioritise your Stakeholders and Why you Should
Nobody has unlimited resources, so it's important to prioritise which groups you'd like to target. Account Executive Tom Horn explains how to do this.
How to Set Objectives and Get the Most Out of Them
Objectives are deceptively difficult to set if you want them to add real value to your campaign, as Account Executive Tom Horn explains.
The Power of a Vision and How to Build One
A vision provides a direction of travel for a business, Tom Horn explains how to create a good one.
Building a Strong Healthcare Brand in Five Steps
Branding is about much more than a nice logo. Done well, it can encapsulate your vision and send a clear, targeted message. Here’s Account Executive Tom Horn’s easy guide to building one in the healthcare industry.