Unleashing Potential: The Importance of a Clear Strategies and Fresh Perspectives

Tom Horn, Account Executive at Tarleton, writes about his first week in the agency and the importance of a fresh perspective.

Imagine, you’re starting a new job. You walk into your new office and almost instantly, everybody’s looking at you, and not in a good way.

What’s going on? In your rush to get to work you’ve managed to put your shirt on back to front and you’re still in your slippers…

If only someone had given you a tap on the shoulder and warned you on your way in, there might have been chance to save yourself.

It’s too late for that though. Within seconds any credibility you had has vanished. A complete presentational disaster.

Fortunately, I’ve managed to avoid any such crises in my first week at Tarleton, but so many businesses are pushing themselves into reputational difficulties, often without realising before it’s too late.

In the rush to get to market, one of the most common mistakes businesses make is to bypass putting a proper communications strategy in place. But this is essential for any firm wanting to communicate effectively and establish credibility with potential stakeholders.  

When it comes to launching a new business seeing is believing, so communicating clearly is one of the best ways to gain credibility.

Establishing and delivering a distinct message is the best way to get noticed, build trust and unlock rapid growth.

This is especially true in healthcare. A crowded market full of innovative products means that it is hard to capture attention, and without trust and credibility it is impossible for new brands to break through. Nobody wants to be ’the first’ test case.

This makes good PR an essential, not an optional extra.

Building a communications strategy is not easy, so if you can afford a professional, use one. While you’re engrossed in the day-to-day development of your product, they can provide expert knowledge and a fresh perspective on how to position your business. This means establishing core messages, building relationships with the media and doing everything possible to ensure that your brand achieves its full potential.

I’ve seen this in action this week, as since joining Tarleton I’ve been full of new ideas for everything from social media to new campaigns. I hope that in time these will flourish into material changes to supercharge growth.

Bringing new people into the fold may be daunting, but a true professional will add value through sector specific insights and fresh ideas which you may not have previously had time to develop yourself.

They may end up being the ones who steer you away from a reputational disaster, towards the breakthrough which unleashes your potential.