MedTech.
Our MedTech Expertise
Healthcare communications is one of the few sectors that really does require deep sector knowledge and a sophisticated understanding of the market. Our expertise in MedTech is the reason we represent medical device and digital health clients, and work with them on everything from strategy development and media relations to stakeholder management.
MedTech communications involves building a relationship with clinical, industry and patient stakeholders, conveying a value proposition with simplicity and originality. Decision makers operate in an increasingly noisy environment, so standing out in a credible way is even more difficult.
Most agencies can’t do healthcare communications properly because they don’t understand market reimbursement systems, how to influence both payers and providers, or the interplay between comms and pre-clinical adoption trials. We do.
We help start-ups to develop a communications strategy and to attract investment, and we help SMEs to grow their market share. Our track record speaks for itself - from helping clients to effectively communicate a value proposition to reimbursement authorities to building powerful clinical advocates, life sciences leaders appoint Tarleton because of our expertise and ability.
Medical Devices
We work with medical device inventors, founders and chief executives. Some have healthcare experience, others don’t.
What they have in common is an appreciation that attracting investors, winning clinicial support and demonstrating momentum requires sector knowledge and communications expertise.
We work with medical device firms on UK and US market entry and have a track record of building clinical communities around a new innovation, winning press coverage for new product launches in the clinical and industry media and attracting investors by building brand momentum around FDA and UKCA milestones.
Our style is pragmatic and advisory, helping clients understand how to exploit opportunities.
Digital Health
Every digital health business is developing a solution that digitises manual processes, increases efficiency, saves money and improves patient care.
To stand out, digital health firms need to communicate product features without sounding like everyone else.
Our expertise lies in taking a digital health solution and communicating it in a way that is distinctive, credible and persuasive. We have helped clients explain pathway redesigns, EHR integrations, patient flow innovations and decision support tools, by bringing clarity to language and expertise to messaging.
We have helped digital health clients with everything from SaaS messaging and pilot launches to reputation management issues relating to information sharing in the UK, KSA, UAE and China.
